What's On Your Site?

When is the last time you looked at your website? I mean REALLY looked at it? As in went through each public page with a fine tooth comb looking for typos, ill fitting photos, or anything that just doesn't fit your brand any more?

This is something you need to be doing. And doing it often. 

It's easy to forget our website's importance. Most of our time online is probably spent on social media be it Facebook, Twitter or Instagram. We often see those platforms as the most important web presence. While they hold their own importance, your website is your BOOM factor. It's your complete presence in one place. No distractions from hashtags, ads, or any other posts from random people about this crazy political season. 

Go through every page on your site. And spend a LOT of time on that first page. What does that home page say about you as a brand? Is it relaying the message you want? Is there anyone you can ask to review your site for you and give feedback? Maybe even a past trusted client? Or other photographer? 

The most important thing to figure out is what your website says about you. Is it saying what you want it to? Are you getting site traffic but not many inquiries? Then there is a disconnect somewhere and your site is where to look first. 

maryland family photographer © Meghan Boyer Photography

If you're struggling with your site, that's something a mentor can do for you. They can get you on track and help find the blocks that might be hard for you to see yourself. Both Sandra and I offer mentoring, and you can find more information here

Branding vs. Marketing

Do you know the difference between branding and marketing? If I posted the question on Facebook, I would get some answers that were spot on, some that were a little confused, and some would just say something to the effect that branding is your logo. It can get confusing.


Let's tackle marketing first because it's the easiest to understand. It's more straight forward. 

Marketing is how to reach your people. It's what you do to reach your people. The actions you take to keep your people engaged. Marketing is your message. Newsletters, social media campaigns, your printed materials....that's marketing (very simplified marketing). Your logo and business cards? That's not branding. Those are marketing materials!

Marketing is easier to control. You are consciously putting things out there in front of clients or potential clients in hopes of getting their business. Branding is harder to control because we sometimes don't fully understand all that it encompasses.


So then, what is branding. Branding is you. Is your work. It's every word you write, every image you choose to post. Every complaint you write on your personal Facebook page is a part of your brand. I'll let that soak in for a second . . .  

Maryland Newborn Photographer Meghan Boyer Photography

Yes. Even your personal page, your personal tweets, your likes on a Donald Trump post or pledged support for Hillary Clinton or vaccinations or Super Bowl controversy, even on your personal page, is a reflection on your brand. Even if you aren't "friends" with your clients! And this is not to say there is anything wrong with any of that. You just need to consider that everything having to do with YOU is a part of your brand. 

Consistency is King

Branding is crucial for your business. It's your photographic style. It's the way you present yourself to clients, in person or in correspondence. It should always be consistent. Your BRAND is the foundation. It is how clients are attracted to you, and if it looks different every time you do not have a strong brand. And then those clients will go next door to one of the other thousands of photographers in your area for their next session. Your brand should make your clients FEEL something. They should get the same feeling every time they think about their next session with you. Is your brand funky, modern, and exciting? Your clients will feel excited about the unique images they'll get. Is your brand classic and clean? Your clients might feel a sense of calm knowing they're going to get another classic family portrait for their walls. 

Maryland Newborn Photographer Meghan Boyer Photography

There is SO much more I could talk about in this post. This is a VERY brief overview. But, it is something we'll talk in depth about at the Little Bellows Film Retreat in May! If you missed the release of that YESTERDAY, go check it out for yourself!! We hope to see you there.