Periscope, The Next Big Thing?

Social Media.

Love it or hate it, there is no denying that it is an important part of marketing

I’ve worked hard to educate myself on the pros and cons of social media marketing, and I’m proud to say that I totally get the big three, Facebook, Instagram and Twitter.

But the world is ever changing, and it seems like there is something new on the scene every day.  I’m pretty sure I’ve tried them all, with varying degrees of success.  But Periscope is the only one that has really caught my eye.

What is Periscope?

Periscope is a new social media platform (launched in March of 2015) that allows you to record and share video with your followers live!  It also allows your followers to “like”, comment, and ask questions as you are recording, creating an interactive experience like no other.

The video you shoot stays up on the platform for 24 hours but with one change in your settings, your videos are automatically saved to your photo stream.

When I learned about Periscope, I immediately thought it would be a fun way to share tutorials, and answer questions about what I do (film and strobes, working with newborns and families as well as businessy stuff)  But it might also be a fun way to interact with my clients and potential clients. 

I tried it!

On Saturday, I decided to give it a whirl and tried creating a broadcast.

My intension was to just poke around and get my feet wet.  But to my surprise, people logged in and we started a conversation (mostly about the fact that I had no idea what I was doing)!

I could see the names of people as they joined in, and was able to see and respond to any comments they made or questions they asked.  

Also, as I was speaking little hearts started to appear on the screen, meaning that the people watching were “liking” my post,  and honestly, the little hearts made my newbie self feel happy.

Little Bellow's Sandra Coan, Periscope and Marketing

Below is a snippet of my first ever Periscope broadcast.  You’ll notice me talking to people, sadly, when the videos save to your photo stream, the hearts and comments don’t show… but you get the idea.

Now it's your turn.

Curious?  What to give it a try?  Well here’s your chance.  

I’ll be broadcasting tomorrow, Thursday, January 28th at 10:00am Pacific Time, talking more about Periscope and sharing some of my ideas for how to use it to market your business.  You can find and follow me by searching for @littlebellows in the app.  Please pop in, say hi, ask questions, anything… just don’t leave me hangin’ people!

This will be fun!

See you tomorrow!
Sandra