List building when starting from scratch

A few weeks ago, I shared a post on newsletter lists and email marketing. Shortly after it was posted, I received this question from a reader “Do you have any suggestions for people who've just moved to a new area and are starting from scratch?”

Great question!

If you are new to a market and/or just starting your business then list building should be your number one priority.

Here are some ideas I came up with that could help you grow your list and get you name out in your new community while doing it.

  • Approach local coffee shops and inquire about showing your work.  You want people to know you and know what you do, so think like your potential clients, and be where they are.  Shows are great list building opportunities, especially if they have a “meet the artist” night.  Just make sure you have someway to capture the emails of people who are there and looking at your work (this can be as simple as a sheet of paper that says “for information on futures sales and events, join my list” and a pen)
  • Give back to the community.  Find a school or a charity that you love and host a fund raiser.  I do this twice a year.  One event (my Fall mini-sessions) benefits our local elementary school PTA and one event (my Santa sittings) benefits a local charity.  Fund raisers are a total win/win for everyone.  The charity is always thankful for the extra money, your clients feel good about giving to their community and you get name recognition and really great exposure.  Again, treat your events as list building opportunities and concentrate on capturing those emails!
  • Optimize your opt-in.  Make sure that you have an opt-in form on your website, your Facebook page, your email signature and on your contract.  Anywhere you are interacting with clients, online or in person, should have an opt-in opportunity.

Remember, when running your own business, a good list is like gold!

Make list building a priority.  You won’t regret it, I promise.

-Sandra Coan

Sandra Coan Photography

Image by Sandra Coan

Captured on a Contax 645 with Fuji 400h and strobes.  Processed and scanned by Richard Photo Lab

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