It seems blogging has been on everyone’s mind lately. I have seen the topic discussed on a number of forums. It used to be, even just a few years ago, that blogging was THE thing to do for photographers… a great way to share recent work with clients and build SEO.
But then things slowly shifted to social media. Facebook became the place to share, essentially a place to blog for your blog.
Now I hear that Facebook is dead (or dying) as well, and photographers are relying more on Instagram and new platforms like SnapChat to share their work.
So what do we as photographers do? Continue to blog? Stop blogging and focus on social media? Continue to chase the social media trends as the rules change?
It’s all so exhausting!
For me, the answer is to rethink what blogging and social media is really all about… a way to engage with our clients.
We blog and post to share what we do and who we are. That information is still important and still worth sharing. The question is, how do we do it?
In my opinion, the most effective way to engage with our clients is through newsletters. (See my post on newsletters here)
Building a good strong list is the best way to engage with clients, but that doesn’t mean that I’m giving up on my blog.
As long as blogging continues to help my SEO, I will continue to do it. But I no longer rely on it or on social media alone to communicate with my clients. For that, I’m concentrating on growing my list, and creating good content to share with my people.
I would love the hear your thoughts. Do you think blogging is dead? Do you still blog? What about Facebook and Instagram? Please share your thoughts in the comments below, or join us on the Little Bellows Film Forum.
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Have a great day!